Taylor Swift's Target-exclusive Eras Tour book has achieved remarkable success, selling over 814,000 copies during the Thanksgiving weekend, making it the biggest publishing launch of 2024. This achievement places it just shy of Barack Obama's "A Promised Land," which sold 816,000 copies in its first week in 2020.

The $39.99 book's success came despite some fan concerns about Target exclusivity and reported content errors. This release follows Swift's pattern of non-traditional distribution strategies, similar to her record-breaking Eras Tour concert film, which earned over $200 million through direct partnerships with theater chains.

Swift's influence extends beyond this release, inspiring various publications including:

• Wendy Loggia's "Taylor Swift: A Little Golden Book Biography"
• Multiple coloring books
• Romance fiction
• A cocktail recipe collection titled "Shake It Up"

Following her extensive Eras World Tour, Swift has announced plans for a year-long break to focus on her personal life and relationship with NFL player Travis Kelce.

Photo Credit: Taylor Swift by Paolo Villnueva / CC by 2.0

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