Taylor Swift's Eras Tour book has achieved remarkable success, selling over 1 million copies and becoming 2024's highest-selling new release print book. The book surpassed this milestone within its first week of release, marking it as the fastest-selling new release book in four years and the best-selling music-themed book in the past two decades of Circana's print sales tracking.

The 256-page book, exclusively available at Target for $39.99, features:

• Over 500 images from the Eras Tour
• Never-before-seen performance photos
• Exclusive rehearsal shots
• Images of instruments, costumes, and set pieces
• Designer sketches
• Personal reflections and notes from Taylor Swift

Alongside the book, Target also launched The Tortured Poets Department: The Anthology in physical format. The vinyl edition includes:

• Four marbled, translucent discs
• A 12-by-12-inch exclusive poster
• 35 tracks, including four bonus acoustic songs

Target's executive vice president Rick Gomez noted the record-breaking response to both releases, which launched during the Thanksgiving weekend. The retailer maintains its strong partnership with Swift, hosting 10-plus exclusive versions of her albums, including the Phantom Clear vinyl version of The Tortured Poets Department, which set Target's all-time music pre-order record.

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