Tencent Music Partners with Galaxy Corp to Power G-Dragon's Asia-Pacific Concert Tours

Tencent Music Partners with Galaxy Corp to Power G-Dragon's Asia-Pacific Concert Tours

By Marcus Bennett

November 16, 2024 at 12:07 PM

Tencent Music Entertainment Group (TME) has formed a strategic partnership with Galaxy Corporation, G-Dragon's current agency, to serve as the exclusive tour partner for the Korean artist's concerts across Southeast Asia, the Middle East, Hong Kong, Macao, Taiwan, Australia, and New Zealand.

People holding certificates after business ceremony

People holding certificates after business ceremony

Key Partnership Details:

  • TME will leverage its Global Music Outreach Program to facilitate cross-border collaborations
  • The partnership aims to integrate AI, AR, mixed reality, and robotics into concert experiences
  • JOOX streaming service will support distribution throughout Southeast Asia

TC Pan, Group Vice President of TME, emphasized that this collaboration aligns with their vision of connecting international audiences with exceptional music experiences, while Galaxy Corporation CEO Yongho Choi highlighted the potential for creating innovative concert experiences through technology integration.

About G-Dragon:

  • Debuted in 2006 as the leader of K-pop group BigBang
  • Released successful solo album "Heartbreaker" in 2009
  • First Korean soloist to tour Japanese arenas (2013)
  • Left YG Entertainment in 2023 after 20 years
  • Currently signed with Galaxy Corporation

This partnership represents a significant step in TME's global expansion strategy while providing G-Dragon with enhanced opportunities to connect with international audiences through innovative concert experiences.

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