TikTok has launched a comprehensive immersive hub celebrating BTS member Jin's first solo album 'Happy,' released on November 15.

The hub, dubbed "The #HappyProject," offers fans exclusive content including:

• A livestreamed interview with Jin (November 19, 9 PM KST / 12 PM GMT)
• Special dance challenge videos featuring j-hope
• Limited-time exclusive profile frames through mission completion
• Hidden surprises unlocked by commenting "Happy" on exclusive videos

"My album Happy was created in hopes of bringing happiness to as many people as possible," Jin shares. "This album is filled with my honest reflections on what happiness means to me."

Fans can access the hub by searching "Jin" or "BTS" within the TikTok app. This release strengthens BTS's already significant presence on the platform, where they maintain the fourth-largest artist account with 66.9 million followers and 1.4 billion likes.

The launch follows TikTok's recent successful artist collaborations, including immersive experiences with Coldplay, Taylor Swift, Billie Eilish, and Post Malone. It also reflects K-pop's growing influence on TikTok, with K-pop artists representing 50% of the most-viewed global artists in 2023.

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