TikTok is expanding its Add to Music App feature to include full-album pre-saves, allowing users to save upcoming albums directly to music streaming services like Spotify and Apple Music.

The expanded feature, currently in testing, builds upon the existing Add to Music App tool that launched a year ago and recently expanded to 163 additional countries in February 2024. Users can now pre-save complete albums, such as Blackpink Rosé's upcoming December release, which will automatically appear in their streaming library upon release.

Key Developments:

• Feature allows full-album pre-saves to major streaming platforms
• Currently in testing phase with select users
• Automatically adds albums to user libraries on release date
• Available for both Spotify and Apple Music integration

This expansion faces potential challenges, including:

• January 19th sale-or-shutdown deadline in the US market
• Ongoing lawsuits from multiple US states regarding child safety
• Recent legal challenges in Brazil over data protection
• Uncertain relationships with independent music distributors following Merlin split

The platform continues to compete with YouTube Shorts, Instagram Reels, and emerging platforms like Triller, Loops, and Connyct in the short-form video space.

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