As TikTok faces an imminent US ban, users are rapidly downloading RedNote, another Chinese-owned social media app that could face similar regulatory challenges.

RedNote (known as Xiaohongshu in China) has surged to the top of Apple's App Store. The platform combines short-form videos, pictures, and text posts across three main feeds: "follow," "explore," and "nearby." Originally launched in 2013 as a shopping platform, RedNote now boasts over 300 million monthly active users and generated more than $1 billion in profit last year.

However, the migration to RedNote may be short-lived. The same US law requiring ByteDance to sell TikTok to an American company by January 19 could also affect other Chinese-owned apps, including RedNote, WeChat, and ByteDance's Lemon8 and CapCut.

While Frank McCourt and Kevin O'Leary's People's Bid has made a formal offer to purchase TikTok, ByteDance remains unwilling to sell. The Supreme Court recently heard arguments about the ban's constitutionality, but preventing it before the deadline appears unlikely.

US-based content creators may want to consider alternatives like Instagram Reels and YouTube Shorts instead of migrating to other Chinese-owned platforms that could face similar restrictions.

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