The Competition and Markets Authority (CMA) in the United Kingdom has launched an investigation into Hasbro's $4 billion acquisition of Entertainment One (eOne), citing concerns over potential competition reduction.

The all-cash deal, announced in August, gives Hasbro ownership of eOne's diverse portfolio, including the popular children's series Peppa Pig and Death Row Records. The CMA investigation begins November 22nd, with its initial phase concluding by January 21st. A second phase may follow if deemed necessary.

The regulatory body maintains authority to modify or block the deal entirely and is currently accepting stakeholder objections.

Hasbro's primary interest lies in eOne's family entertainment properties, including:

• Peppa Pig
• PJ Masks
• Ben & Holly's Little Kingdom

CEO Brian Goldner also expressed interest in eOne's music division, noting its potential value for advertising, television, and film content. This acquisition would complement Hasbro's existing content division, Allspark, which oversees properties like:

• Transformers
• Robots in Disguise
• My Little Pony

The CMA's scrutiny follows similar oversight of major media acquisitions, including Comcast's purchase of Sky.

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