Universal Music Group Partners with KLAY to Pioneer Ethical AI Music Development
Universal Music Group (UMG) has formed a strategic partnership with KLAY, a Los Angeles-based ethical AI music company, to develop a commercial and ethical foundation for AI-generated music.
Man wearing glasses in close headshot
Photo Credit: Michael Nash / UMG
The collaboration focuses on creating AI models that respect copyright and name/likeness rights while fostering musical creativity. KLAY aims to develop a global ecosystem for AI-driven music experiences with proper attribution, without competing with traditional artist catalogs.
Key aspects of the partnership:
- Development of KLAYMM (Large Music Model) to advance Music AI technology
- Ethical AI model building through industry consensus
- Protection of human artistry and copyright
- New monetization opportunities for rights holders
- Accurate attribution system for AI-generated content
KLAY's leadership includes:
- Ary Attie (Founder and CEO)
- Thomas Hesse (former Sony Music Entertainment President)
- Björn Winckler (joining from Google Deepmind)
The company plans to launch its revolutionary music experience product in the coming months, promising to transform how people interact with music while maintaining respect for artists and the creative community.
"Research is critical to building the foundations for AI music, but the tech is only an empty vessel when it doesn't engage with the culture it is meant to serve," says Ary Attie, emphasizing KLAY's commitment to making AI technology seamlessly integrate into daily music experiences.
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