Virgin Media O2 has reported record-breaking early access ticket sales for 2024, with 1.54 million Priority Tickets sold between January and November - a 12% increase from 2023. This surge in presale tickets comes through their Priority Tickets program, which gives customers exclusive early access to concert passes.

Top performers driving these record sales include:

1. Dua Lipa
2. Peter Kay
3. Lana Del Rey
4. Usher
5. Billie Eilish
6. Bruce Springsteen
7. Justin Timberlake
8. Linkin Park
9. Tate McRae
10. Iron Maiden

The strong presale performance reflects a broader trend in live entertainment for 2024, with major artists like Pink setting new sales records. Live Nation and CTS Eventim continue reporting robust financial results, while numerous artists including Toto, Keith Urban, AC/DC, and Kendrick Lamar have announced major tours for 2025.

However, the live entertainment industry shows a significant divide: while mega-tours thrive, festivals face unprecedented challenges. Over 170 music festivals were cancelled in 2024, including struggles at major events like Coachella, which failed to sell out for the first time in years.

Despite concerns over ticket pricing and several related lawsuits, dedicated fans continue to spend substantially on live performances, particularly for high-profile acts. The contrasting success of major tours versus festivals' struggles suggests a complex shift in live entertainment consumption patterns that extends beyond simple pricing factors.

Related Articles

Previous Articles