X Premium Subscription Cost Soars by 40% to $22 Monthly

X Premium Subscription Cost Soars by 40% to $22 Monthly

By Marcus Bennett

December 24, 2024 at 08:08 AM

X (formerly Twitter) has increased its Premium subscription price by nearly 40%, raising the monthly cost from $16 to $22 in the United States. The annual subscription has also jumped from $168 to $229, effective immediately for new subscribers and January 20 for existing ones.

X logo on blue card

X logo on blue card

Similar price increases have been implemented across European countries, with rates rising from €16 to €21 in France, Germany, and Spain. The basic subscription tier remains unchanged.

Elon Musk justifies the increase by highlighting Premium's new ad-free experience and enhanced features, including:

  • Priority support
  • Trend monitoring tools
  • Higher usage limits on Grok AI models
  • Direct creator revenue sharing

The price hike comes amid X's ongoing legal battle with 17 music publishers, who are seeking $250 million in copyright infringement damages for approximately 1,700 songs. The National Music Publishers' Association (NMPA) reports alerting X to nearly 300,000 infringing tweets since December 2021, with the platform largely failing to address these violations.

Negotiations with major music labels Universal, Sony, and Warner, which began before Musk's $44 billion acquisition in 2022, have since stalled. The NMPA's president, David Israelite, notes that X remains "the largest social media platform that has completely refused to license the millions of songs on its service."

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