
AI Chat Powers Hearby's New Concert Discovery Tool to Connect Fans with Local Music
Hearby is leveraging AI chat technology to revolutionize how fans discover local music events. Here's an inside look at their journey to create an effective AI-powered concert discovery system.

AI-generated dragon soaring through sky
The Challenge of Local Music Discovery Users often struggle to find local music events, whether it's a club night, classical concert, or family-friendly show. Many great venues remain hidden in unexpected places, and traditional search methods can be tedious and overwhelming.
The Solution: AI-Powered Chat Concierge Hearby developed an AI chatbot that allows users to naturally express what they're looking for without navigating complex search filters. The system combines several technologies:
- Natural Language Processing to understand user queries
- Vector databases for fuzzy search capabilities
- Large Language Models (LLMs) for human-like responses
- Data integration for accurate event information
Key Technical Innovations The team created a "technology sandwich" that includes:
- BERT NER for query understanding
- Specialized models for interpreting casual date references
- Vector database integration with existing search functionality
- ChatGPT integration for natural language responses
- Image and link augmentation
Results and Impact The system successfully handles both straightforward requests ("What's on in London tonight?") and more complex queries ("Where can I take Aunt Nelly for a jazz brunch?"), providing relevant and accurate event recommendations while maintaining natural conversation flow.
This technology aims to get people off their sofas and into venues, making local music discovery more accessible and engaging than ever before.
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