Americans Flock to Rednote as TikTok Ban Approaches, Downloads Surge Past 1 Million
Americans have rapidly adopted Rednote, with over 1 million downloads in the wake of the impending TikTok ban. This Chinese social media platform, known as Xiaohongshu in China, has seen a dramatic 2,770% increase in US downloads compared to the previous week.
Downward trend showing 280k downloads decline
Global Download Statistics (Past Week):
- Worldwide total: 4,382,282
- United States: 1,137,241
- China: 869,778
- Mexico: 185,607
- UK: 181,644
- Indonesia: 179,394
Notable TikTok celebrities who have migrated to Rednote include Bella Poarch, Loren Gray, Sabrina Carpenter, and Selena Gomez.
Other Platform Performance:
- Lemon8 (ByteDance-owned): 2,024,640 global downloads (50% weekly increase)
- Instagram: 63,624,139 global downloads (11% monthly increase)
- TikTok: 17% decrease in in-app purchase revenue ($31 million drop) in January 2025
NAMM Show Convention Center in Anaheim
The shift in user behavior demonstrates the significant impact of the TikTok ban legislation on social media platform dynamics, with users actively seeking alternative platforms for content creation and consumption.
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