BMG, the Bertelsmann subsidiary, has unveiled a new brand identity as part of its significant transformation under CEO Thomas Coesfeld. The refresh, developed with London's Wolff Olins, marks a strategic shift in the company's visual presentation and market positioning.

Key changes include:

• Replacement of the traditional red color scheme with a more subtle blue-and-gray palette
• New animated logo variations on BMG's website
• Enhanced focus on artist relationships, featuring partnerships with Jelly Roll and Lainey Wilson

"Our new visual identity isn't just about aesthetics—it's a statement of intent," says CEO Thomas Coesfeld. "We put artists and songwriters at the heart of everything we do, embrace technology, and collaborate with an ecosystem of partners."

Recent Strategic Developments:

• Multiple personnel reorganizations
• Termination of Warner Music's ADA partnership
• New Universal Music alliance
• H1 2024 revenue exceeding $500 million
• Expanded partnerships with Ubisoft, Tomorrowland Music, and Cirque du Soleil

The company continues to acquire song rights, including recent purchases like the publishing catalog of Germany's B612, which includes works from Reamonn and Glasperlenspiel. Full-year financial results will be disclosed through Bertelsmann's report on March 31st.

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