Jelly Roll has announced plans to expose alleged deceptive practices in the music industry, particularly focusing on fake streaming numbers purchased by major companies. The country-rap artist's claims support earlier accusations made by rapper Russ about industry manipulation.

Key points from Jelly Roll's allegations:

• The music business operates through "smoke and mirrors"
• Major companies are allegedly purchasing fake streams
• The practice affects chart positions and perceived popularity
• Real audience engagement doesn't match reported numbers

Russ previously detailed these issues on the "Flagrant" podcast, explaining:

• The industry is controlled by a small group of key players
• Artists can achieve #1 albums but struggle to fill venues
• Labels treat fake streams as marketing expenses
• The exact mechanics of stream manipulation remain undisclosed

Jelly Roll, who has previously collaborated with Russ on "Really Gone," promises to provide more detailed evidence of these industry practices in the near future. This development adds to growing concerns about transparency and authenticity in music industry metrics.

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