Naxos, the world's largest classical music label, has partnered with Reactional Music to bring interactive music personalization to gaming. This collaboration grants game developers access to the world's most extensive classical music catalog.

Reactional Music's platform enables developers to create dynamic, interactive soundtracks that adapt in real-time to gameplay. Gamers can personalize music without affecting the original master recordings, ensuring the music stays in key and in time with their gaming experience.

The partnership explores innovative possibilities for real-time interactive soundtrack composition, allowing music to dynamically generate based on player actions and gameplay situations.

Key Partnership Benefits:

• Expands Reactional's music portfolio for global game developers
• Provides Naxos deeper access to the gaming market
• Brings diverse regional and classical music to gaming
• Enables music as in-game purchasable content

Market Context:

• Gaming market value: $223.1 billion (2023)
• In-game purchases: $125.7 billion
• Cosmetic content spending: $72.5 billion
• Predicted personalization spending by 2029: $100 billion

"Game developers should be able to easily access creatively and culturally diverse music scores," says Håkan Lagerqvist, CEO of Naxos Digital Services. The partnership aims to transform how music is licensed and used in interactive environments.

Reactional Music has established partnerships with over 50 music rights holders, including Beggars Group, Defected Records, Cherry Red Records, and Hipgnosis Song Management.

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