NetEase Cloud Music and Kakao Entertainment have formed a strategic licensing partnership to distribute Korean music content in China's digital streaming market. This collaboration grants NetEase Cloud Music distribution rights for Kakao's extensive music catalog throughout China.

The partnership aims to expand opportunities for Kakao Entertainment's catalog among younger Chinese listeners through various collaborative approaches. Both companies will work together to promote Korean music and enhance Cloud Music's content library.

Vivian Wei, Vice President of Copyrights at NetEase Cloud Music, emphasized the platform's commitment to delivering exceptional music experiences and connecting fans with artists. The partnership strengthens NetEase's position as a leading platform for international music.

Key highlights of the partnership:

• NetEase Cloud Music will distribute Kakao's music catalog in China
• Focus on engaging younger generation users
• Joint promotion of Korean music content
• Enhanced music discovery through NetEase's recommendation system

NetEase Cloud Music's current reach:

• 206 million monthly active users
• Over 44 million paying subscribers
• Strong popularity among young music enthusiasts

Kakao Entertainment, known for popularizing K-pop globally, will benefit from NetEase Cloud Music's extensive user base and advanced recommendation system to efficiently distribute content in the Chinese market.

Both companies expressed enthusiasm about the collaboration's potential to create new opportunities for artists and enhance the music experience for Chinese listeners while expanding the reach of Korean music in the region.

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