Following Christmas Day's NFL broadcasts, Netflix has released "Beyoncé Bowl," a 13-minute special featuring the artist's halftime performance from the Texans-Ravens game in Houston.

The performance drew peak viewership of over 27 million U.S. viewers, according to Nielsen figures cited by Netflix. The event also featured performances by Mariah Carey, who opened with "All I Want for Christmas Is You," and Post Malone.

Netflix's $150 million investment in NFL Christmas Day broadcasts extends through 2026, suggesting a strategic move into live sports and entertainment content. This platform expansion mirrors successful Super Bowl halftime shows, where artists like Usher and Kendrick Lamar have leveraged performances to boost their careers.

The streaming service is increasingly focusing on music-related content, having recently added concert specials from Olivia Rodrigo and Sabrina Carpenter, with an upcoming Avicii documentary scheduled for December 31st.

This development indicates Netflix's potential expansion into livestream concerts and music content, possibly competing with traditional music streaming platforms. The success of these performances could establish Christmas Day NFL games as a significant platform for artists to showcase their work and launch new projects.

Netflix plans to release worldwide ratings and additional U.S. insights for the Christmas Day broadcasts on December 31st.

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