Paris Hilton has achieved remarkable success on Roblox, selling 500,000 emotes at 100 Robux (approximately $1.25 USD) each during November-December 2023. Her Roblox experience "Slivingland" garnered over 3.2 million visits between August 2023 and February 2024.

According to a report by 11:11 Media and GEEIQ, the exposure generated by Slivingland equals roughly $60 million in traditional advertising value. The experience serves as an entertainment hub featuring fashion and avatar customization, key elements of both Roblox's platform and Paris's brand.

Roblox's revenue model typically follows this breakdown:

• 25% App Store Fees
• 24.5% Developer Share
• 26% Platform Costs
• 24.5% Roblox Share

The platform continues to grow, boasting over 71 million daily users and generating $2.79 billion in revenue for 2023, marking a 26% increase year-over-year.

Hilton's digital presence extends beyond Roblox. She previously launched "Paris World" in October 2021 and "Parisland" in The Sandbox metaverse in February 2023. Her company, 11:11 Media, also participated in a $54 million investment round for Story Protocol in September 2023, further solidifying her position in the digital entertainment space.

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